The amazing space!
The Rarotonga International airport renovations were completed in 2011 and Polynesian Car Hire were fortunate to lease prime advertising wall space in the arrivals hall. Since the reopening of the arrivals hall Polynesian Car Hire has mounted a Television showcasing Polynesian Car & Bike Hire along with a number of local businesses as well as generic clips on the Cook Islands in a continuous loop. With the success of the medium it has been decided to move to the next level and in a bank of televisions to create a bigger better advertising experience.
The amazing space will be live for all arriving International flights excluding Air Tahiti.
In addition we have our circuit televisions in tourist hotspots located around the island. These locations are at The Police Station, Budget Offices St Josephs Road, Edgewater Resort, Aroa Beach and Muri Beach.
We are offering you the option to purchase advertising space, touch every arrival into the Cook Islands with this innovative medium.
AIRPORT
By purchasing timeslots on the Airport Television Bank, clients will automatically be included in the circuit. Clients can purchase additional time on the Circuit, details are below.
The client can decide the use of the 60 seconds slot as:
1 1 x 60 second clip
2 2 x 30 seconds clips
3 3 x 20 seconds clips
Prices do not include the production of the client’s advertising material. The same material provided by the client for the airport may be used in the circuit.
If client requires Budget to take care of all material, editing, filming, graphic design, concepts an additional fee per hour will be charged.
Please note for multi-zone production the editing time will be longer and charged at a per hour rate.
CIRCUIT
Clients may purchase additional time on the circuit adverting, this can be purchased separately from what is included if they have purchased with a timeslot on the “Amazing Space” Airport Television bank. Video clips for the circuit can be as long as the client requirements and will be charged in 60 second increments. Video with lengths over one minute will be rounded to the lower value (up to 30 seconds) over 30 seconds the will be rounded up to the 60 seconds for costing purposes.
The screens in the Circuit will be changed to wide screen format to accommodate the new HD clips.
Reformatting of old clips is necessary to avoid visual irregularity.
Video clips of 30 seconds length will run twice at one minute rates.
The one off tech fees are to be paid to Budget before the insertion of the clip.
Running Time Circuit – 60 minutes cycle loop
SPECIAL EVENTS
There are options for short time advertising for events such as Vaka Eiva, The Rugby Sevens, Te Maeva Nui, The Forum, and the Tiare Festival. By purchasing timeslots on the Airport Television Bank, clients will automatically be included in the circuit.
1 minute segment, segments can be broken down to the below and there is no additional costs.
Can be 6 x 10 sec
4 x 15 sec
2 x 30 sec
1 x 1 minute
Submissions must be presented at least 2 weeks prior to airing,
Average airport viewing would be 12500 based on 50 international flights per week at 250 passengers per flight. This doesn’t take into account the views received at the TV’s located at the Police Station and the Budget offices at St Josephs Road. -Tiare Ponini

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